photo by Shaman ChocolatesA socially responsible chocolatier and shaman has been giving the profits from the sales of Shaman Chocolates to the Huichol Indians of the Sierra Madre Mountains. The Huichol, declared a national treasure of Mexico, are one of the few American tribes to maintain their pre-Columbian traditions. Chocolate has been a rich part of their tradition for hundreds of years, and the sweet-tasting candy is now being used to conserve their culture and lifestyle. ...
Source: TreeHugger