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BSR 2007: Designing a Sustainable Future
Last week San Francisco hosted the annual Business for Social Responsibility (BSR) conference for the first time since 1999. Over the past few years, we Treehuggers have bared witness to a radical evolution in the strategy shift of environmental organizations. From open-toed shoes to closed, protests to board rooms - and now Greenpeace speaks with Senor Big Mac to address rainforest protection. The big dogs are talking real, appear to be serious about their commitments, and many consumers seem to respect them as legit. In fact, one session was titled '€œFrom Confrontation to Partnership: Greenpeace and The
Source: TreeHugger